Privacy notice for the processing of personal data for website clients

Smartflow B Company, better known as Smartflow BC and Smartflow de México, with tax domicile located in Mexico City, Naples neighborhood, Postal Code 03810 in the Benito Juárez delegation, Country Mexico, is responsible for the processing of your personal data, and in this regard we inform you of the following:

The personal data that we collect from you, which are described in the subsequent section, will be used for the following purposes that are necessary for the services requested on our website https://smartflowbc.com/

  1. Updating our systems and databases; 
  2. Make a section of goods, services and/or products that you have chosen; 
  3. Validate the veracity and quality of the information provided by you; 
  4. Contact and sending of communications, transactional and operational notifications, through any physical or electronic means of communication (including emails, telephone calls, short messages and other means of communication; 
  5. To meet security purposes; 
  6. Handle disputes or legal proceedings involving you; 
  7. Maintain the security of electronic communications networks and services, detect technical failures or errors in the transmission of electronic communications, as well as any processing that is necessary for the correct provision of the services; 
  8. Manage payment processes for goods, products and/or services marketed by Smartflow BC; 
  9. Comply with corporate and ethical policies, procedures and processes, as well as observe our internal legal compliance protocols; 
  10. Monitoring, audits and investigations, implementation of prevention measures regarding possible illegal conduct (including fraud); 
  11. Provide you with quotes and make sales; 
  12. Deliver the products you purchase or provide the service you have contracted; 
  13. Create your account for the sale of merchandise, the marketing of products and/or the provision of services by Smartflow BC; 
  14. Process orders and inform you of their status; 
  15. Carry out the collection and billing process; 
  16. Address questions, complaints, clarifications, returns, changes, suggestions, cancellations and/or follow up on them; 
  17. Comply with the legislation applicable in the Mexican Republic, our internal policies and any requirement from a competent authority. 

Additionally, we will use your personal data for the following secondary purposes that are not necessary for the service or products requested, but that allow and facilitate us to provide you with better service:

  1. Send you information regarding Smartflow BC; 
  2. Carry out service quality monitoring activities and know the purchasing experience of our customers; 
  3. Send you information on topics that we consider may interest you, as well as news, communications or advertising from Smartflow BC, or from institutions related to Smartflow BC, in Mexico or worldwide; 
  4. Carry out massive data analysis techniques to carry out profiling activities and better understand the client; 
  5. Send you surveys to continually improve the products and services we offer; 
  6. Send you promotions and advertising related to our products or services, whether through email, through messages to your cell phone, through social networks or by any other means; 
  7. Invite you to participate in the events, contests, raffles, promotions and dynamics launched by Smartflow BC, and give you the corresponding prize, if you are a winner; 
  8. Share tips, ideas and suggestions for using the products and services we offer; 
  9. Enroll you and manage our loyalty programs. 
  10. Allow appropriate use of our website; 
  11. Remember your preferences and experience; 
  12. Obtain technical and statistical data to identify use with our services; 
  13. Marketing and advertising; and 
  14. Keep track of session time when you use our services and technological tools. 

If you do not want your personal data to be used for one or more of the aforementioned secondary purposes, please indicate this by sending an email to [email protected] with the request attached in section 4 of this privacy notice.

For the sale of our products, provision of our services and to comply with the processing purposes indicated in this Privacy Notice, Smartflow BC will process the following categories of personal data:

  1. Identification and contact data; 
  2. Asset and/or financial data; 
  3. Geolocation; 
  4. IP address; 
  5. Browser type; 
  6. User operating system; 
  7. Preferences for page display; 
  8. Internet pages accessed prior to ours; 
  9. Information about your preferences and interests; and 
  10. Information generated due to the use of our website. 

We inform you that, to fulfill the purposes stated in this Privacy Notice, Smartflow BC will not process sensitive personal data.

At Smartflow BC, we do not collect personal information from minors. By using our website, you acknowledge that you are of legal age and have read the contents of this Privacy Notice.

We inform you that your personal data is transferred within and outside the country to the following individuals, companies, organizations, or authorities other than ourselves, for the following purposes:

  1. Administrative, judicial or governmental authorities – Established by administrative or judicial mandate or determined by law, as well as in those cases in which it is necessary for the substantiation of an investigation or procedure of a jurisdictional or administrative nature. Does not require consent. 
  2. Affiliated and subsidiary companies of Smartflow BC, – Required for the maintenance or fulfillment of a legal relationship between the person responsible and the owner; or so that they can contact you, directly or indirectly, to carry out promotional activities and/or offer products and/or services that said subsidiaries and/or affiliates of Smartflow BC can market and/or provide jointly with Smartflow BC, or independently. We inform you that these companies are part of the same Smartflow BC corporate group, and operate under the same internal processes and policies. Does not require consent. 
  3. Advisors and consultants – Required for the maintenance or fulfillment of a legal relationship between the person responsible and the owner. Does not require consent. 
  4. Banks and potential investors or shareholders – For the purposes of obtaining credit or mergers and acquisitions processes. Your consent will be required, unless it is necessary for the maintenance or fulfillment of a legal relationship between the person responsible and the owner. Requires consent. 
  5. Insurers or sureties – For insurance and bond purposes. Your consent will be required, unless it is necessary for the maintenance or fulfillment of a legal relationship between the person responsible and the owner. Requires consent. 
  6. Business partners – For those to do business with Smartflow BC, as well as to acquire shares or assets of Smartflow BC. Share your profiles and consumption habits with our commercial partners so that they can contact you and send you advertising, promotional and/or informative information that they consider of interest to you and/or so that they can assess, in accordance with their internal procedures, whether you are likely to obtain the service that you have requested from said third party. Requires consent. 

By accepting this privacy notice, you agree that Smartflow BC may transfer your personal data as set forth in this paragraph.

You have the right to know what personal data we hold about you, what we use it for, and the conditions of its processing (Access). You also have the right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (Rectification); to have it deleted from our records or databases when you believe it is not being used appropriately (Cancellation); and to object to the use of your personal data for specific purposes (Opposition). These rights are known as ARCO rights. To exercise any of your ARCO rights, you must submit a request to our Personal Data Department at the following email address: [email protected].

To learn about the procedure, requirements, and deadlines for exercising your ARCO rights, please refer to the ARCO Rights Exercise Request Form, which you can access at the following link:

The contact information for the person or department responsible for processing ARCO rights requests, and to whom you should send your request to exercise these rights, is as follows:

  1. Personal Data Department; 
  2.  Address: Mexico City, Naples neighborhood, Postal Code 03810 in the Benito Juárez delegation, Country Mexico 
  3. Email: [email protected]; 
  4. Telephone Number: +52  5561314537
  5. You may revoke the consent you have given us for the processing of your personal data. However, please note that we may not be able to fulfill your request or immediately cease processing your data in all cases, as we may be legally required to continue processing your personal data. Furthermore, you should consider that for certain purposes, revoking your consent will mean that we can no longer provide you with the service you requested, or it will result in the termination of your relationship with us. To revoke your consent, you must fill out the attached request in the previous section and send it to the following email address: [email protected]. You can learn about the procedure and requirements for revoking consent by contacting us via email

We offer you the following options if you wish to limit the use and disclosure of your personal information:

  1. If you wish to limit the use and disclosure of your personal information, please contact [email protected]; 
  2. You can also register with the Public Registry to Avoid Advertising, which is managed by the Federal Consumer Protection Agency (PROFECO), to prevent your personal data from being used to send you advertising or promotions from companies offering goods or services. For more information about this registry, you can visit the PROFECO website or contact them directly. 
Last updated: March 2025
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